Social media continues to rise - over 1 billion people use YouTube, and almost 60% of American adults have a Facebook account. Social media has changed the way businesses build their brands and reach customers. Advertising agencies have changed to adapt to the new landscape, and one such company on the forefront of that change is Initiate-It, an advertising firm in Virginia. On this episode we chat with Initiate-It’s CEO Andrew Smith about how social media has changed advertising.
Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
Brexit has been the topic of political and economic decisions for months, and now the reality of a British exit from the European Union is reshaping global markets and politics in Europe. Deborah Hewitt is Clinical Professor of Economics and Finance at the College of William & Mary, and she joins us to answer all of our questions about Brexit.
Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
Due to the digital age, new challenges arise when it comes to crisis management and reputation management. Innovative companies turn to consulting firms like Edelman when crises happen, and develop strategies for dealing with them before they happen. Our guest Dan Webber is Executive Vice President and Director of Operations for Edelman DC’s Digital Team. He joins us to talk about the changing landscape of crisis communication and what leaders need to know to positively position themselves.
Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
As part of our Summer Look Back Series, we bring you a popular episode with Cris Wineinger. Most professionals spend some time in the nonprofit space during their careers, fundraising for organizations or helping to manage them. Cris Wineinger has been helping nonprofits function at a high level for 25 years, and she joins us on the podcast today to discuss the ins and outs of fundraising, and how to lead in the nonprofit space.
Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.