You have control regarding the way you’re perceived and positioned by others. Your personal brand tells people what you offer and how you’re different from - and better than - your competition. In recent years, thanks in part to the continuously growing world of social and digital media, building and especially promoting your personal brand has become easier than ever before. But with COVID-19, the personal branding landscape has changed somewhat. Our guest says the changes bring new opportunities to build your brand. Dawn Edmiston is a Professor of Marketing at William & Mary’s Raymond A. Mason School of Business. She helps professionals and students create and promote their personal brands. She joins us on the podcast today to talk about personal branding, your value proposition, and how social media can help you build your brand in the era of COVID-19.

Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.

Seventy percent of all businesses fail to survive past the first generation of business owners. One reason for the failures is the lack of succession plan. Our guest today says not only should family and closely held businesses have succession plans, but creating one greatly increases the odds of a successful leadership handoff and a bright future for the business. Brad Franc is the author of “The Succession Solution: The Strategic Guide to Business Transition.” He’s an attorney, entrepreneur, and business strategist who has helped countless businesses make positive leadership transitions. He joins us today to talk about succession planning and the system he created that guides businesses through this important step.

Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.