Every aspect of business deals with continuous change, but one area has constantly evolved from the beginning: Marketing. The audience, tools, and channels change rapidly as marketing continues to grow in terms of complexity. It wasn’t that long ago that reaching your audience was as easy as placing an ad in the newspaper. But now, marketing is more sophisticated, strategic, and segmented than ever. And when done right, it’s tied to the organization’s mission and purpose. And while marketers work to manage the changes and opportunities in front of them, our guest says one element is critically important to successful marketing in the year ahead: Brand Storytelling. Megan Cunningham is the founder and CEO of Magnet Media, a creative studio that uses brand storytelling and data to drive business results for some of the top brands in the world. She says brand storytelling has the potential to do great things for marketers and the products, services, and organizations they represent.
Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
As we’ve seen, the pandemic has changed just about everything; the way we live, the way we communicate, and no doubt the way we work. Transformational change is taking place at work and it will continue for the foreseeable future. And at the center of the changes: People. How can employers create a new work environment that attracts, retains, and satisfies the best people? One organization has its finger on the pulse of the evolution of work - EY. The global organization recently conducted a study that included over 1000 business leaders who shared their strategies to reimagine work. In addition, EY surveyed over 16,000 employees worldwide. The result: A report titled “Work Reimagined - How are companies redefining work with humans at the center.” Jennifer Engelhardt is a principle at EY. She joins us to discuss EY’s Work Reimagined report, and the implications and opportunities that come along with a new work environment.
Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.